MORE EFFECTIVE. MORE COMMITTED.
MORE ACCOMPLISHED.

The Marketing Directors is an established team of results-driven professionals that share a strategic vision and a take-charge approach. We pride ourselves on championing our client’s vision from concept to development and through sell-out or initial lease-up.

  • ADRIENNE
    ALBERT

    CEO

    Biography

    Adrienne Albert is nationally recognized as one of the foremost marketing and sales experts in residential real estate. With her firm, The Marketing Directors, Ms. Albert has been personally responsible for the marketing and sales of over $30 billion in residential sales. Over the past 30+ years, The Marketing Directors has served dozens of clients on a wide range of projects, from single family homes to high density multi-use developments, in locations from Canada to Mexico, New York to California.

    After earning a Master of Architecture degree from MIT, Adrienne was partner in an advertising agency in Toronto, Canada. It seemed counter productive to her that advertising would bring in bodies and sales found them unqualified leaving the developer at risk. Therefore, she founded The Marketing Directors in 1980, a truly full service marketing and sales organization specializing in new homes. The Marketing Directors brought a new vision of how real estate should be presented and sold. The service that was provided was also groundbreaking. Even today, The Marketing Directors, under Adrienne’s guidance, is known for an analytical approach to marketing, relying on facts rather than emotions and opinions.

    Through her company The Marketing Directors, Adrienne and her team were the innovators that brought the notion of pre-selling to the residential real estate market. They were the first to introduce full size off-site furnished models, replicating true views, computerized building models, miniature furnished models, robots, interactive virtual presentations, international sales, computerized customer tracking systems, and customized outreach programs, all of which are now the industry standard. Newer innovations include instant resource tracking, advanced electronic customer and broker outreach systems, and innovative market analysis which utilizes advanced trending to ascertain future values.

    In the mid-eighties, the firm expanded, accepting assignments along the east coast and Canada. The methodology was applicable to any market and success followed. Developing tracking systems that are diagnostic tools, pricing mechanisms that maximize return and a sales methodology specifically geared to high density onsite applications, The Marketing Directors catapulted to national leaders, and earned hundreds of awards

    for marketing and sales excellence. Additionally, sophisticated Inventory Release Programming allows developers to maximize the return from any property, be it for rent or for sale.

    In 2009, Ms. Albert was inducted into the Hall of Fame of the National Association of Home Builders’ National Sales and Marketing Council, and was named a Legend of Residential Marketing. She is the first woman ever to receive this accolade in the 23 year history of the award and is still the only woman to hold this coveted honor.

    Adrienne was awarded Marketing Director of the Year from the NAHB in 1985, has earned Woman of the Year from the ABO of Greater New York in 1989 and 2001, The Emma Lazarus Award from the ABO in 1996 and 1999. She was Chairman and Co-Chair of the MIRM/NSMC awards in 1992 and 1993, Chairman of the Membership Committee of the NAHB in 1990 and 1991, Chairman of the NY Sales and Marketing Council in 1987 and 1988, MIRM awards Judge in 1992 and Prism Judge in 2009 and 2011. Additionally, she has received numerous additional awards for her service to the industry over the last 30+ years.

    Ms. Albert is a member of the Real Estate Board of New York, a MIRM since 1984, a Member of the Association of Real Estate Women, is a Governor of the ABO of Greater New York, is a member of the NAHB Sales and Marketing Council, a member of the Urban Land Institute, was an IRM II Course Instructor, an adjunct faculty member at NYU Real Estate Institute, has taught at Columbia University and Queens College and was re-elected for a second term to the Board of Governors of the Institute of Residential Marketing (IRM), and served as Vice Chairperson of the Institute of Residential Marketing. And, she is a licensed Feng Shui Design Professional.

    License

    • Licensed Real Estate Broker, New York State

    Education

    • MIT, Master of Architecture
  • JACQUELINE
    URGO

    PRESIDENT

    Biography

    Jackie Urgo has more than 30 years in the residential development business and is widely renowned in the industry for her analytical mind and vast expertise from planning and design, to positioning, marketing, leasing, and selling luxury residential developments. Jackie oversees the activities of more than 50 employees and under her leadership over the past decade; The Marketing Directors have maintained their reputation as one of the preeminent on-site residential marketing, leasing and sales firms in the Northeast.

    Jackie has introduced an awe-inspiring portfolio of residential properties to the market, working with many of the tri-states’ leading residential developers including Fisher Brothers, Kushner Companies, China Overseas America, Vornado, Ironstate Development, China Construction America, KRE Group, Time Equities Inc. and The Chetrit Group.

    Awards

    • NSMC Marketing Director of the Year 2011, Gold Award
    • NSMC Marketing Director of the Year 2005, Gold Award
    • ABO Person of the Year, 2008
    • Top Women in Real Estate – The State RE Magazine, 2008
    • Women of Influence Award, 2007
    • Emma Lazarus Award from ABO, 2004

    Licenses

    • Licensed Real Estate Broker, State of New York
    • Licensed Real Estate Broker, State of Connecticut
    • Licensed Real Estate Salesperson, State of New Jersey

    Education

    • New York University, B.S. in Business Administration
    • Beta Gamma Sigma
    • Certified New Home Sales Professional (CSP)

    Professional Organizations

    • Member of the Real Estate Board of New York
    • Member of the Liberty Board of Realtors, New Jersey
  • MARTIN D.
    BRADY

    EXECUTIVE VICE PRESIDENT, SALES AND LEASING

    Biography

    Martin Brady is a highly skilled professional who implements all aspects of the sales and management process, in addition to leading client relations for The Marketing Directors. During his 25-year tenure with the company, Martin has been responsible for hiring, training, and managing dozens of on-site sales and marketing teams.

    Martin has a proven track record of success in both marketing and sales of luxury residential real estate, particularly in the highly competitive Northeastern marketplace, amassing more than $3 billion in new home sales. Martin formerly served as Vice President and Director of Sales for the Toronto-based Baker Real Estate Corporation.

    AWARDS

    • NSMC Sales Manager of the Year 2016, Gold Award
    • NJBA Sales Manager of the Year 2015
    • NSMC Sales Manager of the Year 2014, Gold Award
    • NJBA Leasing Manager of the Year 2014
    • NJBA Sales Manager of the Year 2013
    • NSMC Sales Manager of the Year 2012, Silver Award
    • NJBA Leasing Manager of the Year 2012
    • NSMC Sales Manager of the Year 2009, Gold Award
    • NJBA Sales Manager of the Year 2009
    • NSMC Sales Manager of the Year 2008, Silver Award
    • NJBA Sales Manager of the Year 2008
    • NJBA Sales Manager of the Year 1998
    • NJBA Sales Manager of the Year 1996
    • NSMC Lifetime Million Dollar Circle Achievement Award 1994
    • Consecutive Platinum Million Dollar Circle Awards for Leadership and Personal Sales Volume since 1987, National Sales and Marketing Council

    LICENSES

    • Licensed Real Estate Broker, State of New Jersey
    • Licensed Real Estate Broker, State of New York

    EDUCATION

    • St. John’s University, College of Business Administration, B.S. in Marketing
    • New York University, Real Estate Institute
    • Ontario Real Estate College, Certified New Home Sales Professional (CSP)
  • ANGELA
    FERRARA

    EXECUTIVE VICE PRESIDENT, SALES AND LEASING

    Biography

    Angela Ferrara is a highly accomplished real estate sales and marketing professional with over 18 years of experience. Spearheading recruitment, hiring, managing, and sales team training for The Marketing Directors, Angela has been awarded multiple times by industry trade associations for creating some of the strongest sales teams in the nation.

    Prior to joining The Marketing Directors, Angela was the Vice President of Sales for a regional homebuilder and prior to that as Vice President of Marketing and Sales for a National real estate company concentrated on marketing and repositioning multifamily residential communities.

    AWARDS

    • NJ Builder’s Association - Sales Manager of the Year 2016
    • NJ Builder’s Association – Leasing Manager of the Year 2015
    • NSMC Sales Manager of the Year 2014, Gold Award
    • NSMC Sales Manager of the Year 2012, Silver Award
    • NJ Builder’s Association - Sales Manager of the Year 2013
    • NJ Builder’s Association - Sales Manager of the Year 2012
    • NSMC Sales Manager of the Year 2010, Silver Award
    • NSMC Sales Manager of the Year 2006, Gold Award
    • NJ Builder’s Association - Sales Manager of the Year 2006
    • Westchester County Board of Realtors - Platinum Award for
    • Excellence in Sales 2006
    • Associated Builders and Owners – Emma Lazarus Award 2005

    LICENSES

    • Licensed Real Estate Broker, State of New York
    • Licensed Real Estate Broker, State of Connecticut
    • Licensed Real Estate Broker, State of Massachusetts
    • Licensed Real Estate Broker, State of Pennsylvania
    • Licensed Real Estate Salesperson, State of New Jersey

    EDUCATION

    • CSP Designation
    • New York University, B.S. in Business
  • ANDREW
    GERRINGER

    MANAGING DIRECTOR, NEW BUSINESS DEVELOPMENT

    Biography

    Andrew Gerringer has successfully consulted and marketed on over 250 new development projects, totaling in excess of $10 billion in market value. Formerly the Managing Director and founder of the Development Marketing Group at Douglas Elliman, Andrew is widely known for his wealth of experience and influential contacts.

    In addition to Andrew’s current work with developers, he also provides consulting services for private equity firms, hedge funds, banks and other financial institutions that have ownership stakes in condominium projects throughout the New York metropolitan Area.

    Andrew originally joined The Marketing Directors in 1982 as a Regional Director of Sales.

    PROFESSIONAL ORGANIZATIONS

    • Member of the Institute of Residential Marketing (MIRM)

    LICENSES

    • Licensed Real Estate Broker, New York State

    EDUCATION

    • New York University, Master’s in Real Estate
    • Northeastern University, B.S. in Marketing

Adrienne Albert is nationally recognized as one of the foremost marketing and sales experts in residential real estate. With her firm, The Marketing Directors, Ms. Albert has been personally responsible for the marketing and sales of over $30 billion in residential sales. Over the past 30+ years, The Marketing Directors has served dozens of clients on a wide range of projects, from single family homes to high density multi-use developments, in locations from Canada to Mexico, New York to California.

After earning a Master of Architecture degree from MIT, Adrienne was partner in an advertising agency in Toronto, Canada. It seemed counter productive to her that advertising would bring in bodies and sales found them unqualified leaving the developer at risk. Therefore, she founded The Marketing Directors in 1980, a truly full service marketing and sales organization specializing in new homes. The Marketing Directors brought a new vision of how real estate should be presented and sold. The service that was provided was also groundbreaking. Even today, The Marketing Directors, under Adrienne’s guidance, is known for an analytical approach to marketing, relying on facts rather than emotions and opinions.

Through her company The Marketing Directors, Adrienne and her team were the innovators that brought the notion of pre-selling to the residential real estate market. They were the first to introduce full size off-site furnished models, replicating true views, computerized building models, miniature furnished models, robots, interactive virtual presentations, international sales, computerized customer tracking systems, and customized outreach programs, all of which are now the industry standard. Newer innovations include instant resource tracking, advanced electronic customer and broker outreach systems, and innovative market analysis which utilizes advanced trending to ascertain future values.

In the mid-eighties, the firm expanded, accepting assignments along the east coast and Canada. The methodology was applicable to any market and success followed. Developing tracking systems that are diagnostic tools, pricing mechanisms that maximize return and a sales methodology specifically geared to high density onsite applications, The Marketing Directors catapulted to national leaders, and earned hundreds of awards

for marketing and sales excellence. Additionally, sophisticated Inventory Release Programming allows developers to maximize the return from any property, be it for rent or for sale.

In 2009, Ms. Albert was inducted into the Hall of Fame of the National Association of Home Builders’ National Sales and Marketing Council, and was named a Legend of Residential Marketing. She is the first woman ever to receive this accolade in the 23 year history of the award and is still the only woman to hold this coveted honor.

Adrienne was awarded Marketing Director of the Year from the NAHB in 1985, has earned Woman of the Year from the ABO of Greater New York in 1989 and 2001, The Emma Lazarus Award from the ABO in 1996 and 1999. She was Chairman and Co-Chair of the MIRM/NSMC awards in 1992 and 1993, Chairman of the Membership Committee of the NAHB in 1990 and 1991, Chairman of the NY Sales and Marketing Council in 1987 and 1988, MIRM awards Judge in 1992 and Prism Judge in 2009 and 2011. Additionally, she has received numerous additional awards for her service to the industry over the last 30+ years.

Ms. Albert is a member of the Real Estate Board of New York, a MIRM since 1984, a Member of the Association of Real Estate Women, is a Governor of the ABO of Greater New York, is a member of the NAHB Sales and Marketing Council, a member of the Urban Land Institute, was an IRM II Course Instructor, an adjunct faculty member at NYU Real Estate Institute, has taught at Columbia University and Queens College and was re-elected for a second term to the Board of Governors of the Institute of Residential Marketing (IRM), and served as Vice Chairperson of the Institute of Residential Marketing. And, she is a licensed Feng Shui Design Professional.

License

  • Licensed Real Estate Broker, New York State

Education

  • MIT, Master of Architecture

Jackie Urgo has more than 30 years in the residential development business and is widely renowned in the industry for her analytical mind and vast expertise from planning and design, to positioning, marketing, leasing, and selling luxury residential developments. Jackie oversees the activities of more than 50 employees and under her leadership over the past decade; The Marketing Directors have maintained their reputation as one of the preeminent on-site residential marketing, leasing and sales firms in the Northeast.

Jackie has introduced an awe-inspiring portfolio of residential properties to the market, working with many of the tri-states’ leading residential developers including Fisher Brothers, Kushner Companies, China Overseas America, Vornado, Ironstate Development, China Construction America, KRE Group, Time Equities Inc. and The Chetrit Group.

Awards

  • NSMC Marketing Director of the Year 2011, Gold Award
  • NSMC Marketing Director of the Year 2005, Gold Award
  • ABO Person of the Year, 2008
  • Top Women in Real Estate – The State RE Magazine, 2008
  • Women of Influence Award, 2007
  • Emma Lazarus Award from ABO, 2004

Licenses

  • Licensed Real Estate Broker, State of New York
  • Licensed Real Estate Broker, State of Connecticut
  • Licensed Real Estate Salesperson, State of New Jersey

Education

  • New York University, B.S. in Business Administration
  • Beta Gamma Sigma
  • Certified New Home Sales Professional (CSP)

Professional Organizations

  • Member of the Real Estate Board of New York
  • Member of the Liberty Board of Realtors, New Jersey

Martin Brady is a highly skilled professional who implements all aspects of the sales and management process, in addition to leading client relations for The Marketing Directors. During his 25-year tenure with the company, Martin has been responsible for hiring, training, and managing dozens of on-site sales and marketing teams.

Martin has a proven track record of success in both marketing and sales of luxury residential real estate, particularly in the highly competitive Northeastern marketplace, amassing more than $3 billion in new home sales. Martin formerly served as Vice President and Director of Sales for the Toronto-based Baker Real Estate Corporation.

AWARDS

  • NSMC Sales Manager of the Year 2016, Gold Award
  • NJBA Sales Manager of the Year 2015
  • NSMC Sales Manager of the Year 2014, Gold Award
  • NJBA Leasing Manager of the Year 2014
  • NJBA Sales Manager of the Year 2013
  • NSMC Sales Manager of the Year 2012, Silver Award
  • NJBA Leasing Manager of the Year 2012
  • NSMC Sales Manager of the Year 2009, Gold Award
  • NJBA Sales Manager of the Year 2009
  • NSMC Sales Manager of the Year 2008, Silver Award
  • NJBA Sales Manager of the Year 2008
  • NJBA Sales Manager of the Year 1998
  • NJBA Sales Manager of the Year 1996
  • NSMC Lifetime Million Dollar Circle Achievement Award 1994
  • Consecutive Platinum Million Dollar Circle Awards for Leadership and Personal Sales Volume since 1987, National Sales and Marketing Council

LICENSES

  • Licensed Real Estate Broker, State of New Jersey
  • Licensed Real Estate Broker, State of New York

EDUCATION

  • St. John’s University, College of Business Administration, B.S. in Marketing
  • New York University, Real Estate Institute
  • Ontario Real Estate College, Certified New Home Sales Professional (CSP)

Angela Ferrara is a highly accomplished real estate sales and marketing professional with over 18 years of experience. Spearheading recruitment, hiring, managing, and sales team training for The Marketing Directors, Angela has been awarded multiple times by industry trade associations for creating some of the strongest sales teams in the nation.

Prior to joining The Marketing Directors, Angela was the Vice President of Sales for a regional homebuilder and prior to that as Vice President of Marketing and Sales for a National real estate company concentrated on marketing and repositioning multifamily residential communities.

AWARDS

  • NJ Builder’s Association - Sales Manager of the Year 2016
  • NJ Builder’s Association – Leasing Manager of the Year 2015
  • NSMC Sales Manager of the Year 2014, Gold Award
  • NSMC Sales Manager of the Year 2012, Silver Award
  • NJ Builder’s Association - Sales Manager of the Year 2013
  • NJ Builder’s Association - Sales Manager of the Year 2012
  • NSMC Sales Manager of the Year 2010, Silver Award
  • NSMC Sales Manager of the Year 2006, Gold Award
  • NJ Builder’s Association - Sales Manager of the Year 2006
  • Westchester County Board of Realtors - Platinum Award for
  • Excellence in Sales 2006
  • Associated Builders and Owners – Emma Lazarus Award 2005

LICENSES

  • Licensed Real Estate Broker, State of New York
  • Licensed Real Estate Broker, State of Connecticut
  • Licensed Real Estate Broker, State of Massachusetts
  • Licensed Real Estate Broker, State of Pennsylvania
  • Licensed Real Estate Salesperson, State of New Jersey

EDUCATION

  • CSP Designation
  • New York University, B.S. in Business

Andrew Gerringer has successfully consulted and marketed on over 250 new development projects, totaling in excess of $10 billion in market value. Formerly the Managing Director and founder of the Development Marketing Group at Douglas Elliman, Andrew is widely known for his wealth of experience and influential contacts.

In addition to Andrew’s current work with developers, he also provides consulting services for private equity firms, hedge funds, banks and other financial institutions that have ownership stakes in condominium projects throughout the New York metropolitan Area.

Andrew originally joined The Marketing Directors in 1982 as a Regional Director of Sales.

PROFESSIONAL ORGANIZATIONS

  • Member of the Institute of Residential Marketing (MIRM)

LICENSES

  • Licensed Real Estate Broker, New York State

EDUCATION

  • New York University, Master’s in Real Estate
  • Northeastern University, B.S. in Marketing